WhWhiThere are a lot of things to consider with fonts. Here are a few quick tips to help you choose the right one for your next laser cutting or engraving project with us.
1. Think about the Purpose and Mood
Like you and I, typefaces have personality. Carefully think about the mood you are trying to achieve, but also keep in mind the purpose.
For example, if it’s a wedding sign you may want a script font or a wild or trendy font. This is lovely option for the couples names, and headings for other signs at the event. However, you’ll want other important information to be simple and easy to read. Which brings us to our next tip.
2. Make sure your it’s easy to read
Readability is particulartly important if you have a large body of text. Using fancy script fonts or sometimes even uppercase, forces strain on the reader’s eye.
3. Eliminate Unnecessary Information
With signage it’s supper important to think about what you are saying. Being clear and direct to the point will help people stay focused on the purpose of your sign. Using an active voice helps you eliminate words and communicate in a more effective and clear way.
4. Match the font style to your message
Think about who you are trying to target. If you are selling cosmetics, then a feminine script font would be more suitable. Rather than a more masculine geometric font that would be use for a men’s product.
Take into consideration the tone and purpose of your message. Are you aiming for a more formal and professional tone, or a casual and friendly one? Does your message require a sense of authority, playfullness, or urgency?
There you have it! By picking the right font it can elevate your message and leave a lasting impact on your audience. By carefully selecting and matching fonts to your message, you can effectively convey emotions, emphasize key points, and enhance the overall visual appeal.
Remember to consider the purpose, mood, tone, readability, your word count and matching the style to your message when making your font choices. This is just the start to mastering the art of typography and choosing the correct font for your project. By following a few simple tips, it will amplify the power of your message on your sign.
